Jurassic World Alive - Be Aware of Your Surroundings Campaign

Jurassic World Alive is an Augmented Reality based app. Players walk around outside and capture dinosaur DNA to evolve their dinosaurs and battle with other players around the world. This campaign focuses on people staying safe and being aware of their surroundings while they are walking around outside. This was done through attention grabbing realistic skits. This campaign performed well so we produced many iterations using the copy “Be Aware of Your Surroundings” as seen below.