What Would You Do?
What Would You Do?
Storyboard
Insights revealed that people who play the lottery have a love for fast food. In this concept, we tie the lottery to fast food by asking the viewer how many tacos they could buy if they won the lottery.
1. Begin by displaying a mouth watering taco image to capture the viewers attention. The text “How many tacos would you buy…” animates on screen.
2. The screen transitions up as the money pops on screen. The text “After winning the lottery?” animates on screen the same way as the previous text.
3. Tacos begin to pop on screen.
4. The tacos fill the screen then fall off to transition to the next frame.
5. Since taco prices vary, an ambiguous answer of “A lifetime supply” is revealed.
6. The screen animates up to reveal the endscreen with text “The #1 way to play the lottery”.
