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Alpha Paw Ads

Alpha Paw

Alpha Paw is a company that sells veterinarian recommended dog and cat products on their website. They create breed-specific products with sustainable and biodegradable materials that all support Alpha Paw's mission of creating a pet-friendly planet.


Emotional Angle

For this concept, we used a problem-solution format. The problem is that dogs can develop a life altering health issue called IVDD. We used the product as the solution and described all the benefits it has to help prevent this health issue from occurring in the viewers dog. We used an emotional angle as the hook because many people love their dogs and would do anything for them to keep the healthy. We included captions throughout because many people are on social media with the sound off.


PetCanva Behind the Scenes

This website video banner was created to establish credibility for PetCanva. PetCanva is a company that sells custom built pet products. When people are shopping for products they like, they research the company before they make a purchase to ensure that company is trustworthy and creates high quality products. To establish trust, we took the viewer behind the scenes with a the step-by-step process of how the products were produced.


Pee Pad Testimonial

There are many different types of pee pads on the market; we needed to ensure our product stood out from all the rest. After conducting research, we found that a “testimonial sandwich” format was trending. We used a real customer review as the hook to establish credibility, utilized eye-catching motion graphics displaying the most sought after product features and completed the “testimonial sandwich” by showcasing the high number of 5-star reviews left by real customers further establishing trust in the product and increasing sales.


Unique Ingredients

Research indicates that the main element people look for when purchasing dog food is healthy ingredients. They want to ensure their best friend lives a long and healthy life. For this concept we showcased that our product not only has healthy ingredients, but that we chose these ingredients with their specific dog breed in mind.


Black Friday Sale

The Black Friday Sale was the biggest sale of the season for this client. We created hundreds of ads featuring the highest selling products. This PawRamp ad was one of the top performers. We captured the viewers attention with an eye-catching intro displaying the sale. We then introduced the product and pulled them in further by showcasing its top performing features. We displayed the sale throughout the entire ad to entice the viewer to try out the product risk-free!