Seriously - ‘Best Fiends’ and ‘Best Fiends STARS’

‘Best Fiends’ and ‘Best Fiends STARS’ are popular match 3 mobile app games developed by Seriously. ‘Best Fiends’ is an award winning game where you get to play through thousands of levels to collect cute characters to defeat the evil slugs. There are over 100,000,000 people who play this game. ‘Best Fiends STARS’ is a new game where you get to not only play through puzzles and collect fiends, but, there is also a social aspect to this game where you can team up with your friends! In this game you race to collect stars to unlock the secret treasure.

Best Fiends - Japanese Style Ad

For this ad, we brainstormed and researched top performing social media ads in Japan. We found that Japanese style ads involved a lot of movement and bright colors. We also researched and chose characters based on insects and animals that are lucky/popular in Japan. We produced two versions of this ad, one in Japanese and one in English.

Best Fiends - Halloween Event Trailer

This new event trailer is a top performing video. In this video, we present a new update in the form of a trailer. We utilize text overlays to guide the viewer through the journey of collecting all the featured new characters. This concept gives the viewer a sneak peak of the new adventures and rewards featured in the new update. We use a popular transition style utilizing pumpkins and Jack o’lanterns to create thumb stoping content. To pull more attention towards the characters and their captions we use mesmerizing style gameboards behind the fiends instead of making matches.

Best Fiends - Comic Book Event

This new event featured super hero characters! What better way to showcase these new characters than with a comic book themed video filled with adventure.

Best Fiends Stars - 2.5D Star Stamp

This video was concepted by our client. I took a seemingly impossible idea, given our current resources, and made it happen utilizing the 3D render located within After Effects.

Best Fiends STARS - Love Bug

This Valentines day ad was concepted by the client. It was particularly difficult because I needed to design a heart tunnel that fit shape of heart on the Fiend in the middle, Bob. There was also an added difficulty to make the tunnel animation forwards and backwards as well as smooth movement through the tunnel. I also edited the text in the gameplay through frame by frame animation since it was a screen recording.

Best Fiends - Different Rooms

This ad was concepted by the client. Since there were so many difficult elements requested in the project and we were on a tight deadline, I took a ‘work smarter not harder’ approach and utilized an already animated walk cycle for the fiend, Jojo. I animated the zoom transitions using a camera within After Effects. I also prepped the assets to make it seem like they could all be connected and in the same world. Each gameboard was also animated from scratch by me.